We spent months preparing for the Gemini Soul tour, booking performances in Phoenix, Hollywood, Fresno, Santa Cruz and Orange County. We covered it all: a publicist, advertising, free ticket give-aways, flyers, posters, concert listings, postcards. We tried holding a charity benefit. We tried having an opening band. We tried free promotional concerts at colleges. We tried passing out free admission cards on the street. And still only a scattering of people came to each show. Continue reading →